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Why Switch from Rigid to Flexible Packaging?

Posted on Categories Packaging Trends

The push towards sustainability in business has made it the norm to see a wide array food items we once would have purchased in glass, jars or cans now being packaged in bags or stand-up pouches. Using advanced printing technology, pouches can be beautiful to look at and feel. Not to mention, flexible packaging can help reduce many of your costs. Continue reading below to determine whether switching to flexible packaging is right for your brand.

flexible green pouch

Reduce your packaging’s carbon footprint by switching to recycle-ready flexible packaging!

1. Flexible packaging lowers your carbon footprint.


When you ship your product in rigid packaging like jars, you’re actually leaving a lot of empty space in your shipping boxes. Because these packages are rigid–and usually somewhat thick–they take up more volume and weigh more than if they were flexible. With pouches, you can fit a lot more units of finished goods within smaller shipping containers which don’t need to be as thick. So, each container will use less cardboard and weigh less than it did before!  This leads to reducing your cost of shipping with: less shipping materials, less fuel and less cargo space used to ship the same amount of product that you were shipping before in heavier, rigid packaging.


Flexible packaging also allows you to use less material per package. By using less materials, you can greatly reduce the carbon footprint of your package without having to sacrifice shelf-life (see reason 3 for more detailed explanation). Furthermore, these days the materials used for pouches can provide custom solutions to your specific product’s protection requirements; there are even recycle-ready materials with great barrier protection available! Add all that up, and you can save a lot on shipping and a lot of precious resources just by switching to pouches instead of cans, jars or boxes.


flexible girl

When you switch to flexible packaging, you’ll be impressed! Image from Unsplash.com


2. They’re really flexible!


When you switch to flexible packaging, a whole world of creativity opens up to you. Our packaging engineers can design a package that has an atypical shape, like an hourglass or animal shape, for example. This is great for standing out from the competitors on the shelf!


There is also a wide range of options for graphic design on flexible packaging. At Excel we use advanced full-color rotogravure printing. This type of printing allows you to really optimize all the marketing space on your pouch packaging. Colors come out bright and vibrant, but still allow for fine registration on text and even more subtle elements. There are also finishes we can apply to your package to create a more interesting coloring. For example, our super soft, scratch-resistant matte finish creates a very sleek look and feel.


There are also many possibilities for customizing your package to suit your product and your customers’ needs. Pouch packaging can be made with easy-tear materials to make opening the package a breeze for your customers. You can also include a zipper in your package, letting your customers use the pouch as a resealable container while keeping contents fresh. Depending on your product, we can even use heat-resistant materials that allow your customers to boil the product in the package. This is something consumers of freeze dried foods, for example, will certainly appreciate. So, as you can see, flexible packaging is so flexible that it really widens your scope of options to differentiate and identify your brand while providing practical benefits to your consumers.


flexible camping

Food pouches are perfect for long backpacking trips and survival hobbyists. Image source: pexels.com.


3. Shelf-Life


The long-standing history of using materials like glass, aluminum cans and other materials has a lot to do with preservation. These containers have been historically the best available for keeping foods fresher longer. For example, canned foods maintain their best quality for 2-5 years from the date of manufacture (source). But, times change! The films available for flexible packaging have caught up and surpassed these traditional materials. Couple that with freeze-drying the contents and you could be looking at a possible shelf-life of up to 30 years! (Source)


Clearly, flexible packaging is a game-changer in the packaging industry. Stand-up pouches, flat-bottom bags and the like and replacing bag-in-box, glass jars and other forms of rigid packaging for good reason. With big savings on materials and shipping, a large range of creative license and extended shelf life it just makes sense why so many pouches now line our supermarket shelves.


When it comes to high-quality and beautifully printed flexible packaging, you can count on Excel Packaging to exceed your expectations! Give us a call at (949) 831-3900 today to discuss your unique needs.