When it comes to packaging, the ultimate goal, of course, is to get your customers’ attention. Packaging both defines your brand and differentiates it from everything else on the shelf. That’s why–right from the start–we mesh technical design with marketing design to make sure the goals of both are aligned.
The Excel team has an in-depth understanding of consumer product marketing, and we use our role as the packaging supplier to be the bridge between various resources necessary to develop and launch new products. Fostering communication between team members in graphic design, brand management, packaging, product management, marketing, and purchasing requires a packaging supplier that understands the contribution from each of these areas. Pulling it all together to meet the ultimate plan for a product is a blend of art and technical design that is an Excel hallmark.
We follow up our development by reviewing your products in their retail environment, providing regular feedback. We have a common goal, and that is sustained retail sales success. Keeping the end in mind, while helping pull that entire right people together, is the difference you will see at Excel.